Established in 1975 as
Toga Bike Shop.
The name "Toga" was chosen because founder Robert Kraus had helped start
the successful Toga Bike Shop in NY and thought the name was cool; however there was no
financial or organizational connection to the NYC shop.
"Toga" started and sponsored the first cycling club in Greensboro in modern times and welcomed members from throughout the region. The club, now the Greensboro Velo Club, has evolved into one of the largest and most active in the mid-Atlantic region.
In the early 1980s, because
the Greensboro shop had gained some reasonable fame and there was confusion about
"which Toga?", the shop's name was
cycles de ORO,
means "Cycles of Gold." This was in reference to the Olympic gold medals
and European bike culture's tradition of using the "ORO"
color to designate the best,
the Italian Regina company's top-of-the-line models, the "ORO" chain and